The Impossible Brief is a ‘competition’ started by the advertising agency Saatchi & Saatchi which calls for, (and I quote) “Out of the Box solutions”, “for how to bring the Israelis and Palestinians closer together”.
I came across this page (via Facebook) several months ago and have been intrigued since then. I’ve mulled over many an idea since then, from the ludicrous (arbitrarily give everyone in the region citizenship somewhere else) to the totalitarian (Gaza Wall, perhaps?) to the Orwellian (swear and get life imprisonment) to the hippie ( give everyone a guitar). But that’s all I’ve been doing. mulling.
Until today. Today I decided to get off my arse, sit down (yes, yes, funny) and write down my response to the Impossible Brief, as after the break: