How long can you go without a pepsi? Or a coke for those you swing that way? How about your favorite bag of chips?
I’m not going to go into a mega-linked bashing of the health de-benefits of soft drinks and junk food, not because it’s done to death, but because this post will be not one of vilification, but of applause.
Applause, specifically of Indra Nooyi, the power-that-is at PepsiCo. The Economist has the report that PepsiCo will drop sugar and salt content from its drinks and snacks by 25% in 2020 and 2015 respectively.
Most other industries are out and about, heads together with their lobbyists, looking to ‘protect their interests’. Notably Big Content and Big Telecom. It’s heartenting to see an organization with potentially much to lose from any health initiatives and regulation, actually taking a stand in favor of health and sustainability.
Let’s drink to that.
Note: I have nothing to do with Pepsi. Don’t even drink it. I just like it when people do what’s right instead of just what’s profitable.