Pun fully intended. In my days as a rapid Formula 1 and Ferrari fan, I was often posed the question: “What do companies get out of it?” F1 teams sink hundreds of millions of euros, attract spnsors by the sticker-bucketload and have a carbon footprint like a california suburb. So whats the benefit?
Well the teams obviously get the benefit of the research which eventually makes it’s way into commercial vehicles. But there’s also stuff like this.