Twitter? Move Over. Longform is back.

Will writing itself be revived? (Photo by jjpacres on Flickr)

I’ve heard the arguments much too many times to count. Facebook splinters human attention. Twitter lowers the literary standard to what we can spew out on the way down the escalator to take the tube, spelled in SMS English, with the thought investment of a catchline from an impotence infomercial. The death of journalism as instant news and burns the crafted article at the altar of the here and now.

Well, it’s all bunkum. A full reparte to this general propaganda will wait for a time when I have more time. Suffice to stay, that it is not the duration of attention that has dropped, but the quality of attention that has risen. It is not the intellectual investment in the word that has reduced, but the ideas and methodologies of the writing which deserve full intellectual investment has reduced. The quality of thought is not strained. It has been distilled.

One such form, and the focus of this post, is a recent discovery of mine – Long Form Journalism. In essence, journalistic work far too large for the standard 600-words-ish magazine / newspaper article and of course much too short to be a book. Articles which, unlike the standard-issue state-and-embellish-the-facts-and-report idea of journalism, develops a story. Stories of the journalistic method, of the stories behind events, of the evolution that which are deemed to be considered news.

A good example is the story of Air France Flight 447. A veritable Illiad of an article, it covers the mysterious circumstances of the crash, the ongoing search, and even the commercial / political fallout of the crash. It clocks in at over seven thousand words.

Another example, one which is destined to pull the heartstrings of every cricket, nay, every sports fan around, is the Saga of an American journalist from ESPN visiting India and his coverage of the Cricket World Cup. It is a truly masterful rendition of what cricket means to this nation, the cultural iconography of Sachin Tendulkar, the evolution of the game and its future fate(s). In terms of length, this too is a monstrous article.

Even I would not be so bold as to attempt to summarize, at any level, such Epic works. It would be best, dear reader, if you read them for yourself. I will end here, and return to address both the Cricket article, and the argument at the beginning of this post at a later time.

One last thing: Amazon recently launched Kindle Singles – one-off pieces of longer fiction / non-fiction priced from $1 to $5. The latest in a series of sites riding (and building) the revival of Longform. More here. More from me once I get a good read of all these sites.

It’s always a cow’s opinion

If this post is bad, send me money

I’m plowing through a class on ‘Global Economics’ at Business School nowadays. A euphemism for a class on Macro-economics for Managers, aka How to interpret complicated Economic Times / Financial Times / Economist articles and make sense of really. really, really, smart guys. I am being uncharitable of course, the class is a lot more than that; but the immediate marginal benefit (see what I mean) is being able to make sense of the economic-goings-on in the world and no longer have a ‘whaaat?’ expression on one’s face when reading Mankiw.

Of course, macro-economics cannot be complete without some Cow jokes. They proliferate like randy heifers in mating season, with nary a thought towards political correctness, good taste and most certainly not the vaguest political sense. This latest wave of cow’s opinions (to channel the Joey gene, present in us all) instigated this post, a collection of the higher epic-hilarity rated cows jokes I’ve come across.

To begin, the latest are some gems from a link I received recently:

Lebanon
You have two cows. Syria claims ownership over them. You take them abroad and start successful cattle farms in Africa, Australia, and Latin America. You send the proceeds back home so your relatives can afford cosmetic surgery and Mercedes-Benzes.

Hosni Mubarak’s Egypt
You have 10 cows. Neglect to tend to them, but prevent them from fighting Israel in order to get milk from America.

Post-Mubarak Egypt
You have 10 cows who think they now own the farm. There’s still no milk.

Israel
You have two bulls. Pretend they are helpless calves.

The next set are a series of jokes / images authored by the Economic Times, which I am unfortunately unable to find on the first page of Google (the marginal cost of checking page 2 tends to infinity). These went viral on corporate emails and other places a few years ago, and now appear to have proliferated everywhere. Except at the Economic Times website itself. Of course. Anymoo, with no further udder:

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My personal favorites are Citigroup and our beloved Tatagroup.

Of course, the nature of a virus is to mutate. This is another hilarious take on the cow idea, but with dishwashing courtesy ThePaperWall: (clickage for FULL size)

Whats your ism?

Thats all folks.

Ipads, College and Self-Fulfilling prophesies

I had a fairly interesting conversation with a friend yesterday. He was walking around with an Ipad.

Me: That’s an Ipad? Hmm…smaller than I remember it. (Aside: Ignoring the entire tablet product category is a patented personality trait. I’d last paid attention to any Ipad several months ago)

Friend: Yes. Yes it is.

Me: Smaller than I remember it. I thought the Galaxy Tab was this big. (Aside: I remembered them being ‘larger than a mobile’, and little more)

Friend: Nah, the Tab is smaller,

<other minor talk about the merits of Tabs and Pads. Apparently, they are different>

Friend: The Ipad is awesome, it’s designed at the perfect size for people to read digital magazines.

Me: (Confused) Who figured that out?

Friend: Steve Jobs said that its this size.

…

That got me thinking about the power of suggestion, especially when coupled to massive stature of the suggestor. The IPad may or may not be the perfect size for reading digital publications. Whether it is or isn’t is irrelevant. Steve Jobs, leveraging his (well-earned) stature as a technological prophet, said that it is so, and it is so. Would the other bald Steve (Ballmer) be able to pull off something like this? Probably not. Actually he’d probably ending ensuring the diametrical opposite of his prophecies.

Scene shift to college, both old and new. I’m studying at the Indian School of Business. The School prides itself on its intense, 1-year, “roller-coaster” program that compresses the value and learning of a full 2-year program into 12 months. This is true. The last 2 months have been a furious maelstrom of classes, parties, sports, assignments, projects, clubs, more parties and a chance to breathe every once in a while. However, I can’t help but wonder if maybe the schedule is suboptimal, and the powers-that-are have set up an intentionally roller-coaster schedule because the program is a roller-coaster? Or am I, under the power of potent suggestion, looking for ‘roller-coasteriness’ where it is no more than a normally hectic schedule? Previous college, which shall go unnamed, had built up, and was proud of, its reputation for being absurdly hard. Were things hard because they were hard or because they needed to live up to that reputation? I can’t answer that.

Uncomfortable flights, inertia-laden bureaucracy, wild-driving New York Cabs and rude new yorkers, stoned Jamaicans. Effect causes reputation or reputation causes effect?

Power of suggestions. Self-fulfilling prophecies. Directed willpower. Call it whatever, they certainly make the colors of reality a little more saturated.